Globally, 423.5 million people accessed online banking sites during April 2012, reaching 28.7 percent of the internet audience, according to a newly published comScore Data Mine research. The global reach of banking sites such as Bank of America grew by 2.9 percentage points over the past year.
Over 45 percent of the internet audience in North America accessed bank sites, an increase of 1.2 percentage points, making it the top region for these sites. Europe ranked second by penetration (37.8 percent reach) with Latin America (25.1 percent) rounding up the top three. Asia Pacific saw the strongest growth rate of 5.1 percentage points to 22.0 percent of the internet audience accessing bank sites in April 2012.Read More