Apple iOS AppsThose who know us, will also know that we bang on endlessly about the difference between Android’s “reach” and Apple’s “engagement”. Tedious? Maybe. Important? Definitely.

Here’s another take on the same theme from the New York Times Tech pages under the headline, “Why iPhone Shoppers Buy More Apps.”

The article describes how Tango, a free video calling service with 33 million customers, introduced two pay services.

The service works on both Apple’s operating system and the Android operating system developed by Google. Fifty-five percent of Tango’s subscribers come from Android, a not surprising number given the sheer number of phones now using Android. Even with that slight edge, however, the conversion rate from a free to a paying customer is four times higher on an Apple iPhone.Read More