Mobile Retail“I think mobile is going to save retail,” Ash Evans, director of corporate strategy at Verizon. “The notion that we can help a consumer who is walking past a store and engage them with information that is helpful to them via mobile is amazing.”

Evans was part of a MMA Forum panel on “Optimizing Mobile Commerce and the Consumer Experience,” focused on best practices for safeguarding consumer confidence when collecting customer data.

Full report at Mobile Marketer: www.mobilemarketer.com