U.S. smartphone users now number 110 million, up from 9 million in 2007, according to a report by comScore Data Mine. The data covers the number of U.S. smartphone owners to May 2012.
comScore also reports that by the end of the year smartphone owners will become the new mobile majority in the U.S.
Another research company, Nielsen, noted that this milestone was, in fact, crossed earlier this year, reporting that by June 2012, 54.9% of U.S. mobile subscribers own smartphones. Nielsen also reported that 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone.
The phenomenal rate of growth of the smartphone is unparalleled. Horace Dediu at Asymco compared the rate of adoption of the smartphone with other consumer technologies. He found that the smartphone reached the 50% penetration mark of all U.S. households faster than any other consumer technology before it.
The question for many businesses now is not “Should I include mobile?”, but “Should I start with mobility?”
The comScore report is available here:
The Nielsen report is available here:
The Asymco analysis is available here: